Samsung Super Bowl Ad Going For Apple Tackle [VIDEO]
By Amy Unwin|January 21, 2012|4:40 pm

Categories: Ad, Apple, Bowl


This clip is a “lead-in” for an ad that will be running during the Super Bowl.

Samsungs first Super Bowl ad will build on the creative concept of that ad, according to a report by The Huffington Post.

That’s a great deal for football fans looking to enact virtual revenge against rival teams that squashed Super Bowl dreams.

The brand also released the teaser above, which shows Apple fanboys and fangirls online at what is meant to look like an Apple Store in Austin, Texas.

Under the leadership of Ron Johnson, the former Senior Vice President of Retail Operations, the Apple Stores have been responsible for ” the boring computer sales floor into a sleek playroom filled with gadgets”.

As in the previous ad, the fanboys are shown up by a suave guy sporting a Galaxy S II.

As the largest tech company in the world, Apple represents a fat target for rivals in the category, particularly for Samsung, which has fought Apple in court of late over various patent issues.

We’ve seen this with the smartphone Nexus line, as well as with the Motorola XOOM tablet.

The ad, which tweaked Apples famous 1984 ad introducing the Macintosh computer that year, presented another dystopian environment, but this time the Xoom was presented as the vehicle of choice for personal freedom.

The stores sell Macintosh personal computers, software, iPods, iPads, iPhones, third-party accessories, and other consumer electronics such as Apple TV.

The overall tablet market is expected to expand and the iPad will continue to lead the way, even if it doesnt have as tight of a grip on the larger market.

The Xoom spot was preceded by other would-be Apple dethroners including Microsoft, whose 2009 Laptop Hunters campaign portrayed buyers of Windows PCs as savvy consumers.

Before that, SanDisk tried to punch a hole in Apples brand perception with a campaign presenting iPod users as iPuppets and iSheep.

Amy Unwin is a business journalist based in Sydney, Australia. Amy has a passion for financial markets and breaking news stories and loves writing about business news, stock market, and economic opinions that matters most to its audience. Amy spends a lot of time discovering and researching latest financial markets and industry news stories in order to make sure the latest and greatest stories are brought to you first on

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