Samsung has officially launched its YOUM brand for flexible AMOLED displays, ahead of the bendable panels showing up in commercial hardware later this year.
Samsung said in February that it was mass producing flexible OLED displays, and expected products with the new screens to be released this year.
Registered as a trademark complete with a bendy YOUM logo in mid March, and detailed on the new Samsung Mobile Display site, YOUM promises to be thinner and lighter than traditional AMOLED and LCD TFT screens, as well as being unbreakable.
The 4.3 inch Super AMOLED Plus screen of Galaxy Samsung Galaxy S2 is so far the best display in terms of colours and contrast of any mobile device, but even this fails before the Retina Display of iPhone 4S.
In contrast, Samsungs YOUM panels use film based encapsulation (encap) and TFT layers, rather than glass substrates, which make them more resilient to damage along with allowing more flexibility in device design.
Samsung has previously shown off foldable devices as well as various flexible prototypes, and has suggested that as well as gadgets which literally bend, it could also use the YOUM AMOLED technology to create wraparound displays that could cover two or more surfaces.
That would mean that soon enough we won’t see just one or two gadgets sporting flexible displays, but we could see a bunch of such devices battling it out for our pleasure.
Mass production of the displays is tipped to be kicking off this quarter, with the first commercial applications later in 2012.
Story TimelineSamsung’s displays get video demo: dual AMOLED MID, flexible screens & transparent notebooksSamsung Mobile Display Shows Off Flexible 3D OLED Concept at FPD InternationalSamsung develops sweet foldable AMOLED screen with no seamSamsung flexible AMOLED mass production from Q2 2012; in phones that yearSamsung flexible display phones & tablets in 2012Samsung flexible tablet concept shows transparent futureSamsung flexible OLED gadgets incoming this yearSamsung flexible display patent reveals potential new form factors[via OLED Display.net].
Stefanie O'Neill is a business journalist based in Hong Kong, China. Stefanie has a passion for financial markets and breaking news stories and loves writing about business news, stock market, and economic opinions that matters most to its audience. Stefanie spends a lot of time discovering and researching latest financial markets and industry news stories in order to make sure the latest and greatest stories are brought to you first on BigBoardNews.com.
