A revolutionary mirrorless technology gives new compact cameras almost the same quality as professional cameras.
That’s a steel and concrete sign that the manufacturer is trying to boost digital imaging profits by focusing on cameras with higher margins, and it implies a level adaptability that other companies can only dream of.
To drive the point home, Samsung’s imaging chief Han Myoung sup told the WSJ that “low end compact camera offerings will gradually be reduced” to make way for the “mirrorless segment.”.
Well, Sammy’s latest NX range of interchangeable lens (ILC) mirrorless models start at around $700, which is at least twice the going rate for a decent point and shoot.
While that higher price point may seem off putting, demand for mirrorless cameras is actually expected to explode by 60 percent this year, according to IDC projections — while sales of compacts are retreating in the face of ever more powerful smartphone snappers.
Not only are there hundreds of models to choose from, you have a number of different types ranging from simple compact point and shoot cameras to advanced D SLRs with interchangeable lenses.
Ultimately, Samsung’s business plan could be good news for us end users too, if a newly expanded NX range brings the entry point for ILCs down by $200 or so — although that could just be wishful thinking on our part.
Jason Murdoch is a business journalist based in Hobart, Australia. Jason has a passion for financial markets and breaking news stories and loves writing about business news, stock market, and economic opinions that matters most to its audience. Jason spends a lot of time discovering and researching latest financial markets and industry news stories in order to make sure the latest and greatest stories are brought to you first on BigBoardNews.com.