Samsungs Galaxy S3 smartphone, the companys latest in the Galaxy series.
Samsung says it markets a huge number of smartphones models, and that their physical design varies significantly because US carriers ask for elements of “uniqueness.”.
Samsung has countersued, saying Apple is infringing on its patents and is seeking a cut of the sales of each iPhone and iPad sold.
Apples rolling list of trial witnesses includes Justin Denison, Samsungs Chief Strategy Officer; Wookyun Kho, a Samsung engineer; Peter Bressler, an industrial designer and University of Pennsylvania professor; and Ravin Balakrishna, a University of Toronto computer science professor and interface designer.
Denison’s testimony this morning, which was a continuation of his time on the stand at the end of last week, centered on the company’s business strategy.
Samsung wanted to point out the breadth of its smartphone portfolio, and explain to the jury — who is to decide the case — how it did business around the world.
Samsung, meanwhile, trumpeted its broad product line to demonstrate that the iPhone didnt cast undue influence over the aesthetics of Galaxy smartphones, and went into technical detail about the patents involved in the case.
Apple attorney Bill Lee questioned Samsung’s Denison about what it called internal Samsung analyses of the iPhone.
Samsung proceeded to spend some of its own testimony time using Denison to paint the company as an innovator, discussing things like advertising and research and development.
The company hopes to paint Samsung as ripping off Apple’s big investments in the products.
Mondays proceedings involved the tedium of jury selection, but the second day of the trial was marked by juicy opening statements from each side.
That included marketing chief Phil Schiller, iOS software head Scott Forstall, and one of the company’s industrial designers, Christopher Stringer.
It’s Apple’s turn today to call witnesses and it’s going to start by continuing its examination of Phil Schiller, Apple’s SVP of global product marketing.
Bill Vanzyl is a business journalist based in Tokyo, Japan. Bill has a passion for financial markets and breaking news stories and loves writing about business news, stock market, and economic opinions that matters most to its audience. Bill spends a lot of time discovering and researching latest financial markets and industry news stories in order to make sure the latest and greatest stories are brought to you first on BigBoardNews.com.