In the latest jaw dropping news to come out of Apple and Samsungs US patent dispute, Apple is hoping to collect a whopping $2.5 billion from its South Korean rival in a San Jose trial that begins Monday.
Monday marked the second week of a high wattage trial between the world’s most valuable tech company and rival Samsung, which has edged past Apple in market share and is intent on expanding its American footprint.
Samsung and Apples big patent trial took an intriguing turn earlier this week when members of Samsungs legal team decided to send information that was unusable in court to a handful of eager reporters.
Second, Samsung is also seeking a half cent levy in damages for every Apple iPhone and iPad sold, alleging that Apple is infringing on patents of its own.
The Korean company says Apple infringed some of its key wireless technology patents.
Apple’s lawyer Harold McElhinny told a jury on the opening day of the patent trial that Samsung ‘has copied the entire design and user experience’ of the iPhone and iPad.
But the hearing quickly descended into a laborious rundown on design differences between the iPhone and Samsung gadgets, as the Korean firm’s lawyer — a patient and meticulous Charles Verhoeven — used visuals and real phones to prove his point.
The plethora of examples included different curvatures of corners, sides that protrude marginally above the screen, different positions for “lozenge” earpieces, even encircling bezels that are not uniformly thick.
“You’re asking us to compare peanut butter and turkey,” a slightly exasperated Bressler quipped after about an hour of grilling, and Verhoeven quickly asked which design was which lunch treat.
“The overall impression that the ordinary observer would have of that design, is that they’re substantially the same,” said Bressler, who has worked with Motorola and other technology clients.
“we do not believe they should be investigating teeny little details, one at a time,” said Bressler, who lectures at the University of Pennsylvania and founded design firm Bressler Group.
Bressler said he read numerous depositions of Apple employees and discovered the company employed special machine processes, for instance.
At the very least, Lee contends, the jury should be told the court has found that Samsung indeed copied the Apple designs in question because the company’s actions were out of line.
NOT JUST SAMSUNG IN SIGHTSApple and Samsung are going toe to toe in a high wattage patents dispute, which mirrors a fierce battle for industry supremacy between two rivals that control more than half of worldwide smartphone sales.
The trial playing out in downtown San Jose is one of many disputes between the two around the world that analysts see as partly aimed at retarding the spread of Google Inc’s Android, now the world’s most used mobile software.
The earliest Apple II’s were assembled in Silicon Valley, and later in Texas;printed circuit boards were manufactured in Ireland and Singapore.
On Friday, lawyers showed Apple Vice President Eddy Cue urging then Chief Operating Officer Tim Cook in January 2011 to build a mini iPad because he believed there was a market for a seven inch tablet.
Apple’s relationship with Google turned bitter when the late Steve Jobs learned that the search giant was coming out with its HTC Nexus smartphone.
Lawyers for Apple showed an internal Samsung document that likened the look of their rival gadgets to “Heaven and Earth,” and described a “crisis in design.
According to Apple, Samsung is infringing on design patents pertaining to the iPhone and iPad, as well as voice and search functionality patents.
“But Samsung strategy chief Justin Denison called that kind of language “hyperbole,” saying it sounded like something senior executives would have used to motivate and energize employees.”.
Judge Lucy Koh next provided the remaining nine jurors with additional information on the patent system and the difference between design and utility patents, and then Apple attorney Harold McElhinny kicked off Apples 90 minute opening statement.
Olivia Flynn is a business journalist based in Chengdu, China. Olivia has a passion for financial markets and breaking news stories and loves writing about business news, stock market, and economic opinions that matters most to its audience. Olivia spends a lot of time discovering and researching latest financial markets and industry news stories in order to make sure the latest and greatest stories are brought to you first on BigBoardNews.com.