Apple executives have testified the company was shocked when Samsung debuted its first Galaxy phones.

He said Apple made a presentation toSamsung executives in August 2010 intended to warn the companyagainst copying the iPhone.

But, considering the Korean company was a major supplier, Apple apparently was also willing to make a deal with its rival.

In October 2010, Apple offered to license its portfolio of patents to Samsung provided the Korean company was willing to pay on the order of $30 per smartphone and $40 per tablet.

Samsung chose to embrace and imitate Apples iPhone archetype, Apple said in an Oct.

Doesn’t that tip those taking the survey off that this isn’t an Apple device, Samsung’s lawyer asks.

Apple also offered to give Samsung a 20 percent discount if the Korean company cross license its portfolio back to Apple.

The Samsung Galaxy S II is a smartphone running the Android operating system that was announced by Samsung on 13 February 2011 at the Mobile World Congress.

For 2010, Apple estimated that Samsung would have owed Apple approximately $250 million, an amount it noted was far less than Apple was spending on components.

Other Apple patents covering technology that let userspinch and expand images on a screen and allow for“repositioning and rightsizing” are infringed by more than 20Samsung products, Karan Singh, Balakrishnan’s colleague at theuniversity, testified.

Apple has identified dozens of examples where Android is using or encouraging others to use Apple patented technology, Apple said in the August 2010 presentation, which contained the headline Samsung copying iPhone.

Many more Apple patents are relevant to the Android platform, Apple said, outlining dozens of patents it believed were being infringed.

Clearly those negotiations didnt bear fruit as Apple and Samsung are in the midst of a high stakes patent battle that includes a jury trial now taking place in San Jose, Calif.

During his testimony on Friday, Apple patent licensing director Boris Teksler made reference to the presentation.

We didn’t understand how a trusted partner would build a copycat product like that,” Teksler testified, adding that late Chief Executive Officer Steve Jobs and then COO Tim Cook spoke to Samsung about the issue.

The testimony helped perk up what was a largely dull day in court as Apple called expert after expert to support its contention that Samsung infringes on its patents.

Samsung attorneys, meanwhile, spent as much time or more aiming to shoot down the experts and their studies.

Samsung has now used more of its allotted time before the jury even though it wont start calling its own witnesses until Monday.

Apple also used the expert testimony to introduce two more internal Samsung studies showing that the Korean company saw a need to follow in the iPhones footsteps.

Those largely echo an earlier study already put into evidence that offers a feature by feature comparison of the original Samsung Galaxy with the iPhone, frequently recommending Samsung make its products more like Apples.

Samsung is trying todemonstrate that there is little actual confusion amongconsumers between its and Apple’s products.

Apple showed highlights of the studies earlier earlier on Friday during the testimony of several of its patent experts.

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We will paraphrase this ad, “This is the web on an iPhone, this is your mail on an iPhone and this is you answering a call on your iPhone. Does that ad ring a bell? It should because it demonstrated how revolutionary the iPhone was, and it should because without the iPhone, Samsung phones wouldn’t look and function the same way as the iPhone today.. Product confusion is deeper than what you are comprehending here. Sure when someone “buys a knockoff purse on Canal Street” most people aren’t confused and think they are buying a real Prada, etc., however, no one is going to a seedy place to purchase these phones and tablets. As was clearly marked into evidence from internal Samsung surveys, the main reason for returns at Best Buy of Samsung tablets was the customer thought they were buying an iPad. You claim that being able to handle the product prevents confusion. Well, they don’t turn on the product and unlock it like was done in court over and over again before they purchase it. When products are on display at these stores, like Best Buy, they are already turned on and on the screen with all the apps that Samsung has worked so hard to make look like the same screen on the iPhone and iPad.. we’m glad you brought up packaging. You claim the packaging differentiates the products as well and prevents confusion. Have you seen the packaging and how much Samsung has worked to even copy Apple’s packaging of the iPhone and iPad? Sure they put their cloned product on the package and write the product name and then “by Samsung” in tiny letters under the product name, but this is clear evidence that confusion is intended when you even try to copy how a product is packaged. “This point of purchase product does much to eliminate any potential confusion.

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Danielle Northrop is a business journalist based in Sydney, Australia. Danielle has a passion for financial markets and breaking news stories and loves writing about business news, stock market, and economic opinions that matters most to its audience. Danielle spends a lot of time discovering and researching latest financial markets and industry news stories in order to make sure the latest and greatest stories are brought to you first on BigBoardNews.com.