Apple Samsung Knocks Apple Maps Sydney Marketing Stunt
By Sam Connelly|December 13, 2012|6:25 am

Categories: Apple, Australia, Cnet


As part of a new marketing trick in Australia, Samsung’s poking fun at a recent Apple Maps issue that left some people stranded in the desert.

Samsung has put up a mud covered vehicle surrounded by camping supplies in downtown Sydney, with a sign that reads: Oops, should have gotten a Samsung Galaxy S III.

The Samsung Galaxy S is an Android smartphone that was announced by Samsung in March 2010.

The lost vehicle and signage, of course, are referring to recent incidences of people getting stranded in a wilderness area around Australia’s Murray Sunset National Park instead of the town of Mildura after searching for the latter in Apple’s Maps software.

Over the weekend, local Australian police put out a notice encouraging iPhone owners to rely instead on paper maps or an alternate GPS system.

This week, Apple moved quickly to correct a cartographic error in its new maps app after Australian police warned drivers not to use it to find the southeastern city of Mildura, which the app placed 43 miles away from its correct location.

The issue has since been fixed and attributed, in part, to a double listing in the national GPS database.

Originally released in 2007 for the iPhone and iPod Touch, it has been extended to support other Apple devices such as the iPad and Apple TV.

The two companies continue to duke it out in the courtroom, with some of the fallout from the August verdict — which found Samsung had infringed Apple’s patents involving the iPhone andiPad — to be determined over the next few weeks.

The stores sell Macintosh personal computers, software, iPods, iPads, iPhones, third party accessories, and other consumer electronics such as Apple TV.

Sam Connelly is a business journalist based in Dublin, Ireland. Sam has a passion for financial markets and breaking news stories and loves writing about business news, stock market, and economic opinions that matters most to its audience. Sam spends a lot of time discovering and researching latest financial markets and industry news stories in order to make sure the latest and greatest stories are brought to you first on

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